IDC says vendors shipped 340.5 million during the July to September timeframe compared to 297.1 million units in the third quarter of 2009.
The top selling manufacturer was Nokia which sold 110.4 million mobile phones during the quarter, up 1.8% from a year. While Nokia’s sales were up, the company’s market Share fell to 32.4% during the quarter down from 36.5% in 2009. Next up was Samsung with 71.4 million units sold followed by LG Electronics with 28.4 million units.
The growing popularity of smartphones was in evidence as Apple became the second smartphone-only vendor to join the top 5 ranking and the number one smartphone only vendor overall. Apple moved into the number 4 position worldwide in the third quarter by selling 14.1 million iPhones, a 4.1% marketshare. Canada’s Research In Motion (RIM) was the fifth biggest mobile phone seller and number two smartphone only seller with 12.4 million units sold, a 3.6% marketshare.
“The entrance of Apple to the top 5 vendor ranking underscores the increased importance of smartphones to the overall market. Moreover, the mobile phone makers that are delivering popular smartphone models are among the fastest growing firms,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker.
The Top 5 vendors accounted for 69.5% of all mobile phones sold during the quarter.
The following is a list of the top mobile phone sellers in the third quarter of 2010 by units according to IDC. The number in parentheses is the company’s marketshare.
- Nokia – 110.4 million (32.4%)
- Samsung – 71.4 million (21.0%)
- LG Electronics – 28.4 million (8.3%)
- Apple – 14.1 million (4.1%)
- RIM – 12.4 million (3.6%)
- All others – 103.8 million (30.5%)
- Total – 340.5 million (100%)
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